
Featuring a shade-sporting, cigarette smoking MSN emoticon, and reading “I Am The Boy You’ve Heard About,” wemoto’s The Boy t-shirt from their 2008 collection is both a satirical look at attention starved streetwear heads and an ironic proclamation for the obscure brand from Germany. Non-descript outerwear covering up loud graphic tees parallels this sentiment – wemoto is an original, fresh streetwear brand that mysteriously flies under your radar, but once you uncover the line, it is branded permanently. If you don’t know, now you know.
“Make the party on the t-shirt, and chill with the rest.”
Format: Please introduce the members of wemoto and discuss their respective roles in the company.
Gregor Garkisch: wemoto is the little baby of Patrick Lotz, Stefan Golz, and me, Gregor Garkisch. Patrick is mainly working on our tradeshow rooms and installation. Stefan is doing all the designs and artwork, and I’m responsible for the marketing and sales stuff. The good thing about wemoto is, that we have the same taste, and want to give wemoto the same direction. So I think we all complement one another really well.
Format: wemoto is located in Germany. Please describe the streetwear scene there at the moment.
Gregor: Of course we got a streetwear scene, but compared to other European countries it seems to be really small. Here people don’t dig for let’s say “individual clothing.” Of course they wear skatebrands and stuff, but only the money driven brands. And that’s definitely not what it should be all about.
Format: You all live in small towns in a country not associated with streetwear in the first place. How have you been able to break into the market?
Gregor: Yeah we don’t live in one of the biggest cities in Germany, and of course it had been easier for us, if we would live in Berlin, Hamburg. At the beginning in 2003 Stefan and I used to be students and Patrick worked regularly nine to five. It was not like OK we start a brand and break up everything. It was a naturally process of growing and constant work. So over the years we build up our contacts and stuff. Nowadays we are really well connected and there is no need to move in another city. Stay true to your roots.
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