After ETQ, we have another new Dutch brand in our portfolio for you: Daily Paper, also from the capital of our neighbor the Netherlands.

Daily Paper was founded in 2008 and describes itself as a street-couture label. Their focus lies in the design of contemporary mens fashion apparel that considers quality, culture and fine detailing. The guys are inspired by their own African heritage and their passion for authentic casual wear – and are also good friends of SOTO.

Have a look at their funny video for spring/summer 2013, at a few of their lookbook pics and of course at the products we have online for you from now on…

Summertime doesn’t only mean getting naked and jumping into a pool – accessories also play a big role in this time of the year.

Have a look at our five tops for this week:

To the left… to the right… these Band Of Outsiders socks tell you how to wear them!

Always wanted to be a detective as a kid? Here is the perfect notebook for it by Alexander Olch to be it right now.

Another fun thing: the lobster tie by Thom Browne – getting serious with the beautiful blue Mismo bag and the the colorful woven Anderson’s belt.

Choose your favorite yourself and have a great warm season!

Though this lookbook is more doggy style – it’s still all ‘Raised by Wolves‘: the Montreal-based brand has just released this film-shot lookbook for their Spring/Summer 2013 line with not only human but also animalistic models in it. The new collection includes some light hoodies, tees, hats, button-downs and snapbacks. One of our faves? The tribute cap for rapper Big L (worn by the bulldog).

We are busy shooting the stuff for you – right now, you can buy it at our store in Torstraße – or you wait a bit and get it online, too.

WOW – that really was something!

We had a blast at our SOTO Summer Party with Girls Girls Girls from Paris, Lee Stuart from Amsterdam and you, guys who made the night unforgettable.

A huge thanks to the DJs, the SOTO crew, photographer Julia Luka Lila Nitzschke for these fun pics and all guests – we are so looking forward to many more nights like this!

Sun and warm temperatures after such a long winter period, even we were getting sentimental and into a ‘Flower Power‘ kind of mood.

So… when Berlin newcomer label Saint Noir worked together with us on our collaboration tee, we couldn‘t help but print as many flowers on it as possible and put our love for our store location on it, too.

The result: the exclusive Le Berlinois x Saint Noir Summer Tee limited to 50 pieces worldwide and only available at our store on Torstraße 72 and online here – and, of course, these wonderful pictures of the SOTO crew wearing them.

A big thanks to photographer Chris van Toll and the crew members for our sunny fun session!

PS: If you buy it today, you’ll gett free entrance to our SOTO Summer Party this Saturday here in Berlin!

Sun and warm temperatures after such a long winter period, even we were getting sentimental and into a ‘Flower Power‘ kind of mood.

So… when Berlin newcomer label Saint Noir worked together with us on our collaboration tee, we couldn‘t help but print as many flowers on it as possible and put our love for our store location on it, too.

The result: the exclusive Le Berlinois x Saint Noir Summer Tee limited to 50 pieces worldwide and only available at our store on Torstraße 72 and online here – and, of course, these wonderful pictures of the SOTO crew wearing them.

A big thanks to photographer Chris van Toll and the crew members for our sunny fun session!

PS: If you buy it today, you’ll gett free entrance to our SOTO Summer Party this Saturday here in Berlin!

The sun has finally arrived here in Berlin! A good reason to celebrate – or at least, that’s what we thought and organised our very own SOTO Summer Party on Saturday!

The lovely “Girls Girls Girls” DJ crew from Paris is hungry for some R&B, Hip-Hop and House beats and will make you sweat together with our man Lee Stuart at Picknick for a great celebration.

Date? This Saturday, the 11th of May 2013

Time? From 10pm till laaaaaaaaate…

Location? Picknick, Dorotheenstraße 90, 10117 Berlin

Check out the wonderful girls on their tumblr, the wonderful club here and say that you are coming on our facbook event page!

We’ll be dancing outside and inside – it’s SUMMER TIME!