Yes… Its official!
BREAD & BUTTER is coming HOME!
Berlin Berlin, Bread & Butter, BERLIN!
After long time of silence and mystery… rumours and short nights, we finally had our BBB The Future presentation last night!
Being invited to Berlin Tempelhof, we were all brought to the presentation hall by buses… driving right over the runway with no light! Killer!!!
The presentation was created by BjornTagemose & his team, and presented by Ray Cokes… Mr. Tagemose´s great ideas are usually also used for Chanel Shows and others… great creativity and influences. As a special, The Editors closed the event, giving out some real indie-rock tunes!
The grand surprise of the night, was of course being in the new location, Berlin Tempelhof… we are really exited to be in Berlin and to be at Tempelhof… having loads of new possibilities for new, fresh and sweet ideas.
Here some more official BBB info:
“BREAD & BUTTER – tradeshow for selected brands” returns back to Berlin in summer 2009. The new location of the internationally leading tradeshow for Street- and Urbanwear is the disused, historical airport Berlin-Tempelhof.
BREAD & BUTTER, BERLIN and TEMPELHOF result in a perfect symbiosis, and great things can be expected. Berlin is BREAD & BUTTER’s hometown.
“The airport Berlin-Tempelhof, “The mother of all airports”, is an architectural jewel, a location of international historic meaning, and is known worldwide. Here, we have the possibility to completely redefine and newly position the “BREAD & BUTTER – tradeshow for selected brands”.
We are very proud to be able to organise the event here in the future”, says Karl-Heinz Müller, Managing Director BREAD & BUTTER.
The date for the upcoming BREAD & BUTTER BERLIN is the 1 – 3 July 2009. This early date signifies the BREAD & BUTTER and is the season’s kick-off for the entire industry.
Contentwise, the BREAD & BUTTER will continue to focus on its core competences Denim, Young Fashion and Sport Lifestyle. In the Urbanwear segment, “Dressed up labels” for Women and Men play a major role. The exhibiting brands will, according to their genre, be presented in newly conceived, stylistically coordinated “neighbourhoods”.
“Our tradeshow has to be built up in exactly the same way as the retail works. To transfer this concept onto a trade show is very ambitious, but in my eyes the right way for the future. I am sure that the industry will follow our thoughts”, says Karl-Heinz Müller.
Apart from that, there will be separate offices built into the buildings for the exhibitors, buyer teams or press representatives, in order to provide them with an ideal business platform in this way.
The actual exhibition space of the Berlin-Tempelhof airport approx. corresponds to that of Barcelona. With seven hangars, the roofed, open airfield as well as with the departure hall, the BREAD & BUTTER uses the whole building complex.
Karl-Heinz Müller: “ We have made an agreement with the city for ten years – with the option for an extension of further 10 years. With this frame conditions, Berlin is simply the best city for a sustainably successful BREAD & BUTTER as the internationally leading trade show.”
Karl-Heinz Müller concludes: “At this point, I would like to say thank you for the great help and support, which have remarkably facilitated our returning home to Berlin. I am sure that the connection BERLIN and BREAD & BUTTER will be a long lasting success story. I am looking forward to the time ahead of us.”









We are extremely exited to welcome you @ Berlin Tempelhof very very soon!
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